Speaker: Acee Lucero, Co-Owner and Operator APlus Ranch Organic Meats, Richfield, Idaho.   

Summary: Understand the path of building a meat business from the ground-up. Livestock production on a small scale to vertically integrated approach through distribution.  How do you determine your market and build a brand at the local level without overextending yourself.  Customer communications is a combined effort to listen to your consumers and educate them about your operation.

APlus Ranch is an organic operation that started with turkey production and has expanded to Beef and Chicken.  A holistic family run operation that supplies local and regional retail food outlets as well as restaurateurs. Ace will tell the story of building a livestock operation and expanding to meat sales and distribution and why APlus Ranch choose the path they are on. For more information about the APlus Ranch https://www.aplusranchorganic.com.

Using Hyperlink Join Zoom Meeting Here:  Meat Business Evolution - Ace Lucero, APlus Ranch Organic Meats

If hyperlink is not working, then copy and paste link below into your browser.  https://wsu.zoom.us/j/92319693361?pwd=ndEu6Hbyf1UV1asShqP7WfaCtYkEnF.1

Supported by:  USDA-NIFA-ERME-MPP: This material is based upon work supported by USDA/NIFA under Award Number 2022-70419-38563

Bonus: We will track attendance and those attend 3 or more of the 5 webinars during the week will be entered into a drawing for Washington State Universities infamous “Cougar Gold Cheese”.